“Tochka Cuire” · Business Programme
Conversations about how it all works
Seven talks and meetings for people who make culture and products: how contemporary dance lives in the real economy, what artificial intelligence is changing in the profession, and how the Russian cultural code works. All events are free.
Curator of the business programme — Alexandra Gubanova. Registration is required — the “Register” button is in each talk's card; for October 22 — by invitation only, no registration through the site.
← Back to “Tochka Cuire”Opening of the business programme · by invitation only
Art as the point where a city comes together
Opens the business programme as the festival's curator and the company's co-founder: how “Tochka Cuire”, with zero budget and no cultural habit among the audience, became a point where the city comes together.
Artificial intelligence: what it can already do, and where it gets it wrong
Machines have learned to write, draw and talk — their own Curie point has already happened here too. No hype: what neural networks do today, where they get it wrong, and how they're already used in theatre, design and production.
With live examples and audience Q&A — from how AI assistants work to what changes in a profession once a machine takes over part of the job.
The Russian Cultural Code in Contemporary Clothing
On how hand embroidery, silhouette and material translate the recognisable Russian code into clothes people wear today — through the “Molodo-Zeleno” collections. The same day at the festival — the brand's runway show.
Two talks in a row, the Red Hall
Without a Teleprompter
Alexandra Sergeevna Chubenko is a lecturer of the Public Speaking course at Central University and a teamwork moderator at forums and festivals. “I love life — and I love it when the people around me open up!”
How to remove the metal and tension from your speech. Where to find the calm, low notes that put a listener at ease. How simple pauses bring you closer to an audience than the loudest words ever could. And why perfect diction can sometimes sound less honest than a little roughness.
How dance is born and lives in the real world
In three years, the “New Dance” programme has produced more than 150 projects — among them the show “A Place That Didn't Exist Yet”, a Golden Mask laureate, and the Saint Petersburg premiere of Ohad Naharin's “Choir”.
Behind the artistic instinct is a rare technical background: as technical director of the imarussia agency he builds hybrid conferences and ceremonies for major corporations — SGK, “Vkusno — i tochka”, IBS — and as producer of the ODYSSEY festival he runs four stages for 10,000 spectators.
Talk, and the business programme's closing
Landscapes of Reality
The starting point is anthropologist Gregory Bateson's idea of “third-order learning”: not solving a problem within given rules, but changing the rules themselves. Katya shows how this works in directing, in business and in working with a team — drawing on a lecture cycle she has already given at the “Tsiolkovsky” festival in Kaluga.
Business is used to defending itself against uncertainty with strategies and plans. The artist doesn't fight uncertainty, but works through it — and that is exactly why they create the image of the future that everyone else later claims as their own.
Register → About the speaker
Cities of Art
The curator of the whole business programme closes it with a talk on how cultural events change a city's look and reputation.
Register → About the speakerThe “Tochka Cuire” festival is held with the support of the Department of Culture of the Stary Oskol City District Administration and the Metalloinvest company.