"Tochka Cuire" · Business Programme
Conversations about how it all works
Talks and open meetings for people who make culture and products: how contemporary dance survives in the real economy, and what artificial intelligence is changing in the profession. Free entry.
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How dance is born and lives in the real world
In three years, the “New Dance” programme has produced more than 150 projects — among them the show “A Place That Didn't Exist Yet”, a Golden Mask laureate, and the Saint Petersburg premiere of Ohad Naharin's “Choir”.
Behind the artistic instinct is a rare technical background: as technical director of the imarussia agency he builds hybrid conferences and ceremonies for major corporations — SGK, “Vkusno — i tochka”, IBS — and as producer of the ODYSSEY festival he runs four stages for 10,000 spectators.
Artificial intelligence: what it can already do, and where it gets it wrong
Machines have learned to write, draw and talk — their own Curie point has already happened here too. No hype: what neural networks do today, where they get it wrong, and how they're already used in theatre, design and production.
With live examples and audience Q&A — from how AI assistants work to what changes in a profession once a machine takes over part of the job.
How to sound like someone people want to trust
Her career began at REN TV and has continued at Russia-1 for more than 17 years. A born moderator and dialogue producer: she hosts “Open Studio” radio broadcasts, moderates the “Berega” media forum and spoken-word competitions, and her author interviews range from politics to culture.
How to remove the metal and tension from your speech. Where to find the calm, low notes that put a listener at ease. How simple pauses bring you closer to an audience than the loudest words ever could. And why perfect diction can sometimes sound less honest than a little roughness.
Art as a Startup: Engineering Attention and Reality
Business is used to defending itself against uncertainty with strategy sessions and plans — the artist doesn't fight uncertainty, but plays with it, and always wins: it's artists who create the image of the future and the reality each of us carries in our heads. Launching the festival in Stary Oskol was the same kind of startup: zero budget, no cultural habit among the audience, and total unknown.
The lecture covers how directing tools, systems thinking and creative practice turn a point that doesn't exist on any map into a place of attraction for thousands of people; why contemporary art is really about the hard work of building communities; and how founders can stop searching for a magic “growth” button by learning to create meaning where others see only industrial pipes.
The business programme's speaker line-up is still growing.