Speaker at the “Tochka Cuire” business programme
Maria Pavlova
Designer of collections · “Molodo-Zeleno” brand · House of Pavlov · Kozelsk
Designer and embroiderer from Kozelsk, author of the collections of the “Molodo-Zeleno” brand — the House of Pavlov, founded by her mother Tatiana Pavlova. From a young age she was known locally as a singer and musician from the large Pavlov family; around 2019–2020 she began making clothes in the Russian folk style for young people — embroidering hoodies and sweatshirts with prints and verses about her native region.
In 2022 she presented, on the runway at Moscow's Gostiny Dvor, a collection dedicated to her native Kozelsk (the “Unique Russia” exhibition-forum) — featuring an embroidered bogatyr figure based on a drawing by artist Anna Katukhina. In 2024 the “Molodo-Zeleno” collection was shown in Kaluga at the “Krepko Sshito” fashion event and met with a standing ovation. Hand embroidery is a key device of the collections; pearl ornaments crown the looks.
The path in design
2019–2020
Beginnings in design
First pieces in the Russian style for young people — embroidery on hoodies and sweatshirts
2022
Runway show at Gostiny Dvor, Moscow
A collection dedicated to Kozelsk, at the “Unique Russia” forum
2024
“Krepko Sshito,” Kaluga
“Molodo-Zeleno” collection show — a standing ovation
2026
“Stories. Of the Earthly and the Heavenly”
“Molodo-Zeleno” costumes for an AELITA PRODUCTION show
At the “Tochka Cuire” festival
The Russian Cultural Code in Contemporary Clothing
On how embroidery, silhouette and material translate the recognisable Russian code into clothes people wear today — through the “Molodo-Zeleno” collections.
Fashion show · October 22“Molodo-Zeleno” runway show
Tradition and modernity, hand embroidery and pearl ornamentation in the Russian style.
CostumesStories. Of the Earthly and the Heavenly
“Molodo-Zeleno” costumes for the physical-theatre production by Yulia Bychkova and “Koroche.”